/* FIRMA Strength — demand-test page
   Palette per FIRMA brand guidelines v1.0 (60 bone / 30 oxblood / 8 copper / 2 rose) */
:root{
  --ox:#46202B;
  --ox-70:rgba(70,32,43,.74);
  --ox-40:rgba(70,32,43,.4);
  --ox-12:rgba(70,32,43,.12);
  --bone:#F4EDEA;
  --bone-70:rgba(244,237,234,.74);
  --bone-12:rgba(244,237,234,.14);
  --copper:#B45A44;
  --rose:#E3AEA1;
  --serif:'Fraunces', Georgia, serif;
  --sans:'Nunito Sans', system-ui, -apple-system, sans-serif;
  --wrap:1180px;
  --pad:clamp(3.25rem,6vw,5.5rem);
  --r:2px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
section[id],footer[id]{scroll-margin-top:72px}
body{margin:0;background:var(--bone);color:var(--ox);font-family:var(--sans);font-size:18px;line-height:1.55;font-weight:400;font-variation-settings:"opsz" 12}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
p{margin:0 0 1rem;max-width:62ch}
[hidden]{display:none!important}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{width:min(var(--wrap),calc(100% - 2*clamp(1.2rem,4vw,3rem)));margin:0 auto}

/* Type -------------------------------------------------- */
.serif{font-family:var(--serif);font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144}
.eyebrow{font-family:var(--sans);font-size:.875rem;line-height:1.4;color:var(--ox-70);margin:0 0 1rem;font-weight:700}
.eyebrow b{font-weight:700;color:var(--ox)}
.display{font-family:var(--serif);font-weight:600;font-size:clamp(2.625rem,5.6vw,4.25rem);line-height:1.02;letter-spacing:-.015em;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;margin:0 0 1.1rem;color:var(--ox);max-width:14ch}
.h1{font-family:var(--serif);font-weight:600;font-size:clamp(2.125rem,3.9vw,3rem);line-height:1.1;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;margin:0 0 1.2rem;color:var(--copper);max-width:20ch}
.h2{font-family:var(--serif);font-weight:500;font-size:clamp(1.875rem,3.1vw,2.5rem);line-height:1.12;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;margin:0 0 1rem;color:var(--copper);max-width:24ch}
.h3,h3{font-family:var(--sans);font-weight:700;font-size:1.5rem;line-height:1.25;margin:0 0 .6rem;color:var(--ox)}
.lede{font-size:1.25rem;line-height:1.5;color:var(--ox);max-width:54ch;margin:0 0 1.6rem}
.small{font-size:.875rem;line-height:1.5}
.rule{border:0;border-top:1px solid var(--copper);margin:1.4rem 0;max-width:100%}
.rule--short{width:72px;margin-left:0}
.on-ox{color:var(--bone)}
.on-ox .eyebrow{color:var(--bone-70)}
.on-ox .eyebrow b,.on-ox .h3,.on-ox h3,.on-ox .lede,.on-ox p{color:var(--bone)}
.on-ox .h2,.on-ox .h1{color:var(--rose)}
.on-ox .display{color:var(--bone)}
.on-ox .rule{border-color:var(--copper)}

/* Wordmark ---------------------------------------------- */
.wordmark{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;text-transform:none;letter-spacing:-.01em;color:var(--ox);text-decoration:none;line-height:.9}
.wordmark--nav{font-size:1.75rem;letter-spacing:-.01em}

/* Buttons ----------------------------------------------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;padding:1.05rem 1.7rem;border-radius:var(--r);font-family:var(--sans);font-weight:700;font-size:1.05rem;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:background .25s,color .25s,border-color .25s,transform .25s cubic-bezier(.2,.7,.2,1);white-space:nowrap;line-height:1.2}
.btn--sm{padding:.75rem 1.15rem;font-size:.92rem}
.btn--block{width:100%}
.btn--primary{background:var(--ox);color:var(--bone)}
.btn--primary:hover{background:var(--copper);color:var(--bone);transform:translateY(-1px)}
.btn--ghost{background:transparent;border-color:var(--ox);color:var(--ox)}
.btn--ghost:hover{background:var(--ox);color:var(--bone)}
.on-ox .btn--primary{background:var(--bone);color:var(--ox)}
.on-ox .btn--primary:hover{background:var(--copper);color:var(--bone)}
.on-ox .btn--ghost{border-color:var(--bone);color:var(--bone)}
.on-ox .btn--ghost:hover{background:var(--bone);color:var(--ox)}
.cta-row{display:flex;gap:.8rem;flex-wrap:wrap;margin-bottom:1.4rem}

/* Marquee ----------------------------------------------- */
.marquee{background:var(--ox);color:var(--bone);font-size:.875rem;overflow:hidden;padding:.6rem 0;font-weight:600}
.marquee__track{display:flex;width:max-content}
.marquee__group{display:flex;flex:none;gap:2.6rem;padding-right:2.6rem;min-width:100vw;justify-content:space-around;animation:marquee 60s linear infinite}
.marquee__group span{white-space:nowrap}
.marquee__group i{font-style:normal;color:var(--copper)}
@keyframes marquee{to{transform:translateX(-100%)}}

/* Nav --------------------------------------------------- */
.nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:1.5rem;padding:1rem clamp(1.2rem,4vw,3rem);background:rgba(244,237,234,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--ox-12)}
.nav__links{display:flex;gap:1.8rem}
.nav__links a{text-decoration:none;font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ox);position:relative}
.nav__links a::after{content:"";position:absolute;left:0;bottom:-5px;height:1px;width:100%;background:var(--copper);transform:scaleX(0);transform-origin:right;transition:transform .35s}
.nav__links a:hover::after{transform:scaleX(1);transform-origin:left}

/* Hero -------------------------------------------------- */
.hero{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);min-height:min(calc(100vh - 110px),860px);align-items:stretch}
.hero__copy{padding:clamp(2.25rem,4.5vw,3.5rem) clamp(1.2rem,4vw,3rem) clamp(2.25rem,4vw,3rem) clamp(1.2rem,5vw,5rem);display:flex;flex-direction:column;justify-content:center}
.trust{list-style:none;margin:0;padding:1rem 0 0;border-top:1px solid var(--copper);display:grid;gap:.4rem;font-size:1rem;color:var(--ox);max-width:44ch}
.trust li{display:flex;gap:.7rem;align-items:baseline}
.trust li::before{content:"";width:5px;height:5px;background:var(--copper);flex:none;transform:translateY(-2px)}
.hero__media{position:relative;min-height:62vh;overflow:hidden}
.hero__media img{width:100%;height:100%;object-fit:cover;object-position:60% 30%;position:absolute;inset:0}
.hero__dose{position:absolute;left:0;bottom:0;background:var(--bone);padding:1.2rem 1.6rem 1rem 1.4rem;display:flex;gap:1.6rem;align-items:baseline}
.dose{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144,"tnum" 1;font-variant-numeric:lining-nums tabular-nums;line-height:1;color:var(--copper)}
.hero__dose .dose{font-size:clamp(2.6rem,4vw,3.6rem)}
.hero__dose small{display:block;font-size:.85rem;color:var(--ox);margin-top:.35rem;font-weight:600}

/* Objection (oxblood band) ------------------------------- */
.objection{background:var(--ox);padding:var(--pad) 0}
.objection__grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(2rem,5vw,4.5rem);align-items:center}
.objection__photo{overflow:hidden;aspect-ratio:4/5;max-height:64vh}
.objection__photo img{width:100%;height:100%;object-fit:cover}
.evidence{border-top:1px solid var(--copper);padding-top:1rem;margin-top:1.4rem;font-size:1rem}
.evidence p{margin-bottom:.6rem}
.cite{display:inline-block;font-size:.9rem;font-weight:700;color:inherit;text-decoration:none;border-bottom:1px solid var(--copper);padding-bottom:2px}
.cite:hover{color:var(--copper)}

/* Manifesto ---------------------------------------------- */
.manifesto{padding:var(--pad) 0}
.manifesto__grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:clamp(2rem,5vw,4.5rem);align-items:center}
.manifesto__quote{font-family:var(--serif);font-weight:500;font-size:clamp(1.625rem,2.9vw,2.375rem);line-height:1.2;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;color:var(--ox);max-width:26ch;margin:0 0 1.6rem}
.manifesto__quote em{font-style:normal;color:var(--copper)}
.manifesto__photo{aspect-ratio:4/5;overflow:hidden;max-height:58vh}
.manifesto__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}

/* Dose motif (pinned) ----------------------------------- */
.formula{position:relative;height:210vh;background:var(--bone);border-top:1px solid var(--copper)}
.formula__pin{position:sticky;top:0;height:100vh;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:clamp(2rem,5vw,5rem);width:min(var(--wrap),calc(100% - 2*clamp(1.2rem,4vw,3rem)));margin:0 auto}
.formula__stage{position:relative;min-height:50vh;display:flex;align-items:center}
.formula__num{position:absolute;left:0;top:50%;transform:translateY(-50%) translateY(12px);opacity:0;transition:opacity .5s,transform .6s cubic-bezier(.2,.7,.2,1)}
.formula__num .dose{display:block;font-size:clamp(7rem,16vw,15rem);letter-spacing:-.03em;line-height:.85;padding-bottom:.22em}
.formula__num small{display:block;font-family:var(--sans);font-size:1.05rem;font-weight:700;color:var(--ox);margin-top:.2rem}
.formula[data-active="0"] .formula__num[data-step="0"],
.formula[data-active="1"] .formula__num[data-step="1"],
.formula[data-active="2"] .formula__num[data-step="2"],
.formula:not([data-active]) .formula__num[data-step="0"]{opacity:1;transform:translateY(-50%)}
.formula__steps{list-style:none;margin:0;padding:0;display:grid;gap:1.3rem}
.formula__step{border-top:1px solid var(--copper);padding-top:1rem;opacity:.42;transition:opacity .4s}
.formula__step.is-active{opacity:1}
.formula__step p{margin:0;font-size:1.0625rem}
.formula__amt{display:none}
.formula__foot{font-size:.95rem;color:var(--ox-70);margin-top:1.4rem}

/* Product ----------------------------------------------- */
.product{background:var(--ox);padding:var(--pad) 0}
.product__grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(2rem,5vw,4.5rem);align-items:center}
.product__photo{aspect-ratio:4/5;overflow:hidden;max-height:66vh}
.product__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 60%}
.spec{list-style:none;margin:1.2rem 0 2rem;padding:0;display:grid}
.spec li{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:1rem;padding:.7rem 0;border-top:1px solid rgba(180,90,68,.55);font-size:1.05rem}
.spec li:last-child{border-bottom:1px solid rgba(180,90,68,.55)}
.spec li b{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-variant-numeric:tabular-nums;color:var(--rose);font-size:1.35rem}

/* Research ---------------------------------------------- */
.science{padding:var(--pad) 0}
.science__head{max-width:62ch;margin-bottom:1.6rem}
.science__tabs{display:flex;gap:0;border-bottom:1px solid var(--ox-12);margin-bottom:2.6rem;overflow-x:auto;overflow-y:hidden;scrollbar-width:none}
.science__tabs::-webkit-scrollbar{display:none}
.tab{background:none;border:0;padding:.85rem 1.1rem;font-family:var(--sans);font-weight:700;font-size:1rem;color:var(--ox-70);position:relative;cursor:pointer;transition:color .3s;white-space:nowrap}
.tab::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:2px;background:var(--copper);transform:scaleX(0);transition:transform .35s}
.tab.is-active{color:var(--ox)}
.tab.is-active::after{transform:scaleX(1)}
.science__body{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr);gap:clamp(2rem,4vw,4rem);align-items:start}
.science__photo{aspect-ratio:4/5;overflow:hidden;max-height:60vh}
.science__photo img{width:100%;height:100%;object-fit:cover}
.panel{display:none}
.panel.is-active{display:block;animation:fade .5s both}
@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.panel .h3{color:var(--ox)}
.panel p{font-size:1.125rem;max-width:58ch}
.panel .evidence{max-width:58ch}
.science__note{font-size:.875rem;color:var(--ox-70);margin-top:1.6rem;max-width:68ch}

/* Compare ----------------------------------------------- */
.compare{padding:var(--pad) 0;border-top:1px solid var(--copper)}
.vs{margin-top:2.4rem;overflow-x:auto}
.vs__table{width:100%;border-collapse:separate;border-spacing:0;font-size:1.05rem;line-height:1.4;table-layout:fixed}
.vs__table th,.vs__table td{text-align:left;vertical-align:middle;padding:1.1rem 1.2rem;border-bottom:1px solid var(--ox-12)}
.vs__table thead th{font-family:var(--sans);font-weight:700;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ox);border-bottom:2px solid var(--ox);padding-bottom:1.1rem;vertical-align:bottom}
.vs__table thead th.vs__blank{width:20%}
.vs__note{font-size:.78rem;font-weight:600;letter-spacing:0;text-transform:none;color:var(--ox-70)}
.vs__table tbody th{font-weight:700;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ox);width:20%}
.vs__table td{color:var(--ox)}
.vs__table td span:not(.sr-only){display:inline-block;vertical-align:middle}
.vs__table .vs__firma{background:var(--ox);color:var(--bone);border-bottom-color:rgba(244,237,234,.18);width:40%}
.vs__table thead th.vs__firma{border-bottom-color:var(--ox);border-radius:var(--r) var(--r) 0 0;padding-top:1.4rem}
.vs__table thead th.vs__firma .wordmark{font-size:1.9rem;color:var(--bone);display:block}
.vs__table td.vs__firma{font-weight:700}
.vs__table tbody tr:last-child td.vs__firma{border-bottom:0;border-radius:0 0 var(--r) var(--r)}
.vs__table .vs__other{color:var(--ox-70)}
.vs__table thead th.vs__other{color:var(--ox)}
.vs__ic{width:20px;height:20px;flex:none;vertical-align:middle;margin-right:.7rem;display:inline-block}
.vs__ic--yes circle{fill:var(--copper)}.vs__ic--yes path{stroke:var(--bone)}
.vs__ic--no circle{fill:var(--ox-12)}.vs__ic--no path{stroke:var(--ox-70)}
.vs__table td .vs__ic + span{max-width:calc(100% - 20px - .8rem)}
.vs__cta{margin-top:1.8rem;display:grid;gap:.9rem;justify-items:start}
.vs__foot{font-size:.875rem;color:var(--ox-70);margin:0;max-width:68ch}

/* Offer / reserve --------------------------------------- */
.offer{background:var(--ox);padding:var(--pad) 0}
.offer__grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(2rem,4vw,4rem);align-items:start}
.offer__perks{list-style:none;margin:0;padding:1rem 0 0;border-top:1px solid var(--copper);display:grid;gap:.5rem;font-size:1.05rem;max-width:46ch}
.offer__perks li{display:flex;gap:.7rem;align-items:baseline}
.offer__perks li::before{content:"";width:5px;height:5px;background:var(--copper);flex:none;transform:translateY(-2px)}
.reserve{background:var(--bone);color:var(--ox);padding:clamp(1.4rem,3vw,2.2rem);position:relative}
.reserve__plans{display:grid;gap:.7rem;margin-bottom:1.4rem}
.plan{display:block;cursor:pointer}
.plan input{position:absolute;opacity:0;pointer-events:none}
.plan__body{display:grid;gap:.15rem;padding:1rem 1.1rem;border:1px solid var(--ox-40);transition:border-color .25s,background .25s}
.plan input:checked+.plan__body{border-color:var(--ox);background:rgba(70,32,43,.05);box-shadow:inset 0 0 0 1px var(--ox)}
.plan input:focus-visible+.plan__body{outline:2px solid var(--copper);outline-offset:2px}
.plan__tag{font-size:.85rem;font-weight:700;color:var(--ox-70)}
.plan__name{font-weight:700}
.plan__price{display:flex;gap:.6rem;align-items:baseline;font-family:var(--serif);font-variation-settings:"WONK" 1,"SOFT" 100;font-weight:600}
.plan__price b{font-size:1.9rem;font-weight:600;color:var(--copper)}
.plan__price s{color:var(--ox-70);font-weight:400;font-size:1rem}
.plan__price small{font-family:var(--sans);font-size:.8rem;color:var(--ox-70);font-weight:600}
.plan__per{font-size:.9rem;color:var(--ox-70)}
.reserve__fields{display:grid;grid-template-columns:1fr 1.4fr;gap:.8rem;margin-bottom:1rem}
.field{display:grid;gap:.35rem;border:0;padding:0;margin:0 0 1rem;min-width:0}
.field>span,.field legend{font-size:.9rem;font-weight:700;color:var(--ox);padding:0}
.field input[type=text],.field input[type=email]{width:100%;font:inherit;font-size:1rem;padding:.85rem 1rem;border:1px solid var(--ox-40);border-radius:var(--r);background:#fff;color:var(--ox)}
.field input:focus{outline:2px solid var(--copper);outline-offset:1px;border-color:var(--copper)}
.field input.is-error{border-color:var(--copper);box-shadow:0 0 0 2px rgba(180,90,68,.3)}
.chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:.3rem}
.chips label{position:relative;cursor:pointer}
.chips input{position:absolute;opacity:0;pointer-events:none}
.chips span{display:inline-block;padding:.5rem .95rem;border:1px solid var(--ox-40);font-size:.92rem;font-weight:600;transition:background .2s,color .2s,border-color .2s}
.chips input:checked+span{background:var(--ox);color:var(--bone);border-color:var(--ox)}
.chips input:focus-visible+span{outline:2px solid var(--copper);outline-offset:2px}
.reserve__fine{font-size:.9rem;color:var(--ox-70);margin:.8rem 0 0}
.reserve__success{margin-top:1.2rem;padding:1.2rem 1.3rem;background:var(--ox);color:var(--bone);border-left:3px solid var(--copper)}
.reserve__success strong{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-size:1.3rem;display:block;margin-bottom:.4rem}
.reserve__success p{margin:0;font-size:.95rem;color:var(--bone)}
.reserve.is-done .reserve__plans,.reserve.is-done .reserve__fields,.reserve.is-done .field--chips,.reserve.is-done button,.reserve.is-done .reserve__fine{display:none}

/* Founder ------------------------------------------------ */
.founder{padding:var(--pad) 0}
.founder__grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(2rem,5vw,4.5rem);align-items:center}
.founder__photo{aspect-ratio:4/5;overflow:hidden;max-height:56vh}
.founder__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.founder__note p{font-size:1.125rem}
.founder__sig{font-size:1rem;font-weight:700;color:var(--ox);margin-top:1.4rem;padding-top:1rem;border-top:1px solid var(--copper);max-width:20ch}
.founder__sig span{display:block;font-weight:400;color:var(--ox-70)}

/* FAQ ---------------------------------------------------- */
.faq{padding:var(--pad) 0;border-top:1px solid var(--copper)}
.faq__grid{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr);gap:clamp(2rem,4vw,4rem);align-items:start}
.faq__item{border-top:1px solid var(--ox-12)}
.faq__item:last-child{border-bottom:1px solid var(--ox-12)}
.faq__item summary{list-style:none;cursor:pointer;padding:1rem 2.4rem 1rem 0;font-weight:700;font-size:1.125rem;position:relative}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary::after{content:"+";position:absolute;right:0;top:.9rem;font-family:var(--serif);font-size:1.4rem;color:var(--copper);transition:transform .35s}
.faq__item[open] summary::after{transform:rotate(45deg)}
.faq__item>div{overflow:hidden;height:0;transition:height .4s cubic-bezier(.2,.7,.2,1)}
.faq__item>div p{padding:0 0 1.2rem;margin:0;color:var(--ox);max-width:62ch}

/* Closer lockup ----------------------------------------- */
.closer{min-height:56vh;display:flex;align-items:center;justify-content:center;text-align:center;padding:var(--pad) clamp(1.2rem,4vw,3rem);border-top:1px solid var(--copper)}
.lockup{display:inline-flex;flex-direction:column;align-items:center;gap:0}
.lockup .wordmark{font-size:clamp(5rem,20vw,17rem);letter-spacing:-.02em;display:block;margin-bottom:1.2rem}
.lockup__tag{font-family:var(--sans);font-weight:400;font-size:clamp(1rem,3vw,2.2rem);color:var(--ox);margin:0;line-height:1.3;padding-top:clamp(.9rem,3.6vw,3rem)}

/* Footer ------------------------------------------------- */
.footer{background:var(--ox);color:var(--bone);padding:2.75rem 0 2.25rem;font-size:.875rem;line-height:1.5}
.footer__grid{display:grid;grid-template-columns:1.2fr .8fr 2fr;gap:2.5rem}
.footer .wordmark{color:var(--bone);font-size:1.9rem;display:block;margin-bottom:.8rem}
.footer p{color:var(--bone-70);max-width:none}
.footer__links{display:grid;gap:.5rem;align-content:start}
.footer__links a{color:var(--bone);text-decoration:none;font-weight:700;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase}
.footer__links a:hover{color:var(--copper)}
.footer__legal p{margin-bottom:.8rem}
.footer__legal a{color:var(--bone)}

/* Sticky CTA -------------------------------------------- */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:60;display:none;align-items:center;justify-content:space-between;gap:1rem;padding:.7rem 1rem;background:var(--ox);color:var(--bone);font-size:.95rem;transform:translateY(110%);transition:transform .4s cubic-bezier(.2,.7,.2,1)}
.sticky-cta b{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-size:1.1rem;color:var(--rose)}
.sticky-cta.is-on{transform:none}
.sticky-cta .btn--primary{background:var(--bone);color:var(--ox)}

/* Hero offer + quick form ------------------------------- */
.hero__offer{display:flex;flex-wrap:wrap;align-items:baseline;gap:.35rem .7rem;margin:0 0 1.1rem;font-size:1.05rem;color:var(--ox);max-width:none}
.hero__offer-a,.hero__offer-b{display:inline-flex;align-items:baseline;gap:.5rem;white-space:nowrap}
.hero__offer .dose{font-size:1.9rem;color:var(--copper)}
.hero__offer s{color:var(--ox-70)}
.hero__offer i{font-style:normal;color:var(--ox-70)}
.quick{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:.6rem;max-width:34rem;margin:0 0 .6rem}
.quick input{width:100%;min-width:0;font:inherit;font-size:1.05rem;padding:1rem 1.1rem;border:1px solid var(--ox);border-radius:var(--r);background:#fff;color:var(--ox)}
.quick input:focus{outline:2px solid var(--copper);outline-offset:1px}
.quick input.is-error{border-color:var(--copper);outline:2px solid var(--copper)}
.quick__fine{font-size:.9rem;color:var(--ox-70);margin:0 0 1.2rem}
.quick__fine a{color:var(--ox);font-weight:700;text-decoration:none;border-bottom:1px solid var(--copper)}
.quick__success{margin:0 0 1.2rem;padding:1rem 1.1rem;background:var(--ox);color:var(--bone);border-left:3px solid var(--copper);max-width:34rem}
.quick__success strong{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-size:1.25rem;display:block;margin-bottom:.25rem}
.quick__success p{margin:0;color:var(--bone);font-size:1rem}

/* Trust strip ------------------------------------------- */
.strip{border-top:1px solid var(--copper);border-bottom:1px solid var(--copper);background:var(--bone)}
.strip ul{list-style:none;margin:0 auto;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.strip li{padding:1.1rem 1.2rem 1.1rem 0;font-size:1rem;font-weight:600;color:var(--ox);line-height:1.35;border-left:1px solid var(--ox-12);padding-left:1.2rem}
.strip li:first-child{border-left:0;padding-left:0}
.strip li b{display:block;font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-variant-numeric:lining-nums tabular-nums;font-size:1.45rem;color:var(--copper);line-height:1.1;margin-bottom:.15rem}

/* How to take it ---------------------------------------- */
.howto{list-style:none;margin:clamp(2rem,4vw,3.5rem) 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1.2rem,3vw,2.5rem);counter-reset:step}
.howto li{border-top:1px solid var(--copper);padding-top:1rem;counter-increment:step}
.howto li::before{content:counter(step);display:block;font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:2rem;line-height:1;color:var(--rose);margin-bottom:.5rem}
.howto h3{font-size:1.2rem;margin-bottom:.35rem;color:var(--bone)}
.howto p{margin:0;font-size:1rem;max-width:34ch}

/* Savings line ------------------------------------------ */
.plan__save{font-size:.9rem;font-weight:700;color:var(--copper)}

/* Reveals ------------------------------------------------ */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .7s cubic-bezier(.2,.7,.2,1) var(--d,0ms),transform .7s cubic-bezier(.2,.7,.2,1) var(--d,0ms)}
@media (max-width:700px){.reveal{transform:none;transition:opacity .5s ease var(--d,0ms)}}
.reveal.is-in{opacity:1;transform:none}
.reveal-scale{clip-path:inset(4% 4% 4% 4%);opacity:0;transition:clip-path 1.1s cubic-bezier(.2,.7,.2,1),opacity .8s}
.reveal-scale.is-in{clip-path:inset(0);opacity:1}
@media (prefers-reduced-motion:reduce){
  .reveal,.reveal-scale{opacity:1;transform:none;clip-path:none;transition:none}
  .marquee__group{animation:none}
  html{scroll-behavior:auto}
}

/* Responsive -------------------------------------------- */
@media (max-width:980px){
  .strip ul{grid-template-columns:repeat(2,minmax(0,1fr))}
  .strip li{border-left:0;padding-left:0;padding-top:.8rem;padding-bottom:.8rem}
  .strip li:nth-child(n+3){border-top:1px solid var(--ox-12)}
  .howto{grid-template-columns:1fr;gap:1.2rem}
  .nav__links{display:none}
  .hero{grid-template-columns:1fr;min-height:0}
  .hero__copy{order:1;padding:2.6rem clamp(1.2rem,4vw,3rem) 2.8rem}
  .hero__media{order:0;min-height:0;aspect-ratio:4/3;max-height:44vh}
  .hero__dose{padding:.9rem 1.2rem .7rem 1rem}
  .objection__grid,.manifesto__grid,.product__grid,.science__body,.offer__grid,.founder__grid,.faq__grid{grid-template-columns:1fr}
  .objection__photo,.manifesto__photo,.product__photo,.science__photo,.founder__photo{max-height:60vh;aspect-ratio:4/5}
  .formula{height:auto;border-top:1px solid var(--copper)}
  .formula__pin{position:static;height:auto;grid-template-columns:1fr;padding:var(--pad) 0;gap:2rem}
  .formula__stage{display:none}
  .formula__amt{display:block;font-size:4rem;margin-bottom:.4rem}
  .formula__step{opacity:1}
  .reserve__fields{grid-template-columns:1fr}
  .footer__grid{grid-template-columns:1fr}
  .sticky-cta{display:flex}
}
@media (max-width:700px){
  .vs{overflow:visible}
  .vs__table{display:block;font-size:.95rem}
  .vs__table thead{display:none}
  .vs__table tbody{display:block}
  .vs__table tr{display:grid;grid-template-columns:1fr;padding:.9rem 0 .6rem;border-top:1px solid var(--ox-12)}
  .vs__table tbody th{display:block;width:auto;padding:0 0 .5rem;border:0;font-size:.72rem;color:var(--ox-70)}
  .vs__table td{display:flex;align-items:center;padding:.6rem 0;border:0;line-height:1.35;width:auto}
  .vs__table td::before{content:attr(data-col)}
  .vs__table td.vs__firma,.vs__table td.vs__other{width:auto}
  .vs__table td.vs__firma{padding:.8rem .9rem;margin:0 0 .3rem;border-radius:var(--r)}
  .vs__table td.vs__firma::before{content:"firma";font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:1rem;color:var(--rose);margin-right:.7rem;flex:none;min-width:3.6rem}
  .vs__table td.vs__other::before{content:"Others";font-size:.72rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--ox-70);margin-right:.7rem;flex:none;min-width:3.6rem;padding-left:.9rem}
  .vs__table td .vs__ic + span{max-width:none}
  .vs__table tbody tr:last-child td.vs__firma{border-radius:var(--r)}
  .vs__sum td.vs__firma{font-size:1rem}
}
@media (max-width:480px){
  .quick{grid-template-columns:1fr}
  .hero__offer{gap:.2rem .5rem}
  .hero__offer-a,.hero__offer-b{flex-basis:100%}
  .strip ul{grid-template-columns:1fr}
  .strip li:nth-child(n+2){border-top:1px solid var(--ox-12)}
  .hero__offer .dose{font-size:1.6rem}
  body{font-size:17px}
  .display{font-size:2.5rem}
  .h1{font-size:2rem}
  .lede{font-size:1.125rem}
  .cta-row .btn{width:100%}
}

/* Packaging pill (Collagen + Creatine) ------------------ */
.pill{display:inline-block;font-family:var(--sans);font-weight:700;font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;color:var(--ox);border:1px solid var(--copper);border-radius:999px;padding:.38em 1em .34em;line-height:1;vertical-align:middle;margin-right:.6rem;white-space:nowrap}
.pill--rose,.on-ox .pill{color:var(--bone);border-color:var(--rose)}
.lockup .pill{margin:0 0 1.4rem;font-size:.8rem;align-self:center}

/* Reserve gallery -------------------------------------- */
.gallery{position:relative;margin:0 0 1.6rem;max-width:560px}
.gallery__view{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;aspect-ratio:1/1;background:var(--bone);container-type:inline-size;outline:none}
.gallery__view::-webkit-scrollbar{display:none}
.gallery__view:focus-visible{outline:2px solid var(--rose);outline-offset:2px}
.gslide{flex:0 0 100%;scroll-snap-align:start;scroll-snap-stop:always;position:relative;overflow:hidden;color:var(--ox)}
.gslide--photo{margin:0}
.gslide--photo img{width:100%;height:100%;object-fit:cover;display:block}
.gslide--photo figcaption{position:absolute;left:0;bottom:0;background:var(--bone);color:var(--ox);font-size:3.4cqw;font-weight:600;padding:.7em 1em .65em;max-width:82%;line-height:1.3}
.gslide--card{padding:5.5cqw 6cqw;display:flex;flex-direction:column;gap:0}
.on-ox .gslide--card .pill{color:var(--ox);border-color:var(--copper)}
.on-ox .gslide--dark .pill{color:var(--bone);border-color:var(--rose)}
.on-ox .gslide p,.on-ox .gslide h3{color:inherit}
.gslide__kicker{margin:0 0 3cqw}
.gslide__kicker .pill{font-size:2.6cqw;margin:0}
.on-ox .gallery .gslide__title,.gslide__title{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:7.4cqw;line-height:1.02;letter-spacing:-.015em;margin:0 0 3.4cqw;color:var(--copper);max-width:58%}
.gslide__list{list-style:none;margin:0;padding:0;display:grid;gap:2.2cqw;max-width:52%;position:relative;z-index:1}
.gslide__list li{display:grid;gap:.5cqw;padding-top:2.2cqw;border-top:1px solid var(--copper);font-size:3.05cqw;line-height:1.3}
.gslide__list li:first-child{border-top:0;padding-top:0}
.gslide__list b{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:4.4cqw;line-height:1;color:var(--ox)}
.gslide__pouch{position:absolute;right:-3cqw;bottom:-7cqw;width:40cqw;height:auto;filter:drop-shadow(0 10px 18px rgba(70,32,43,.28))}
.gslide--dark{background:#331820;color:var(--bone)}
.on-ox .gallery .gslide--dark .gslide__title{color:var(--rose);max-width:80%}
.gslide__doses{margin:0;display:grid;gap:3.2cqw}
.gslide__doses div{display:grid;grid-template-columns:24cqw 1fr;gap:3cqw;align-items:baseline;padding-top:3cqw;border-top:1px solid var(--copper)}
.gslide__doses div:first-child{border-top:0;padding-top:0}
.gslide__doses dt{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144,"tnum" 1;font-size:11cqw;line-height:.95;letter-spacing:-.03em;color:var(--bone)}
.gslide__doses dd{margin:0;font-size:3.5cqw;line-height:1.35;color:var(--bone-70)}
.gslide__foot{margin:auto 0 0;font-size:3cqw;color:inherit;opacity:.72;padding-top:3cqw}
.gslide__spec{list-style:none;margin:0;padding:0}
.gslide__spec li{display:flex;justify-content:space-between;gap:3cqw;align-items:baseline;padding:1.5cqw 0;border-top:1px solid var(--ox-12);font-size:3cqw;line-height:1.3}
.gslide__spec li:first-child{border-top:1px solid var(--copper)}
.gslide__spec b{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-variant-numeric:tabular-nums;font-size:4cqw;color:var(--copper);flex:none}
.gslide--card:has(.gslide__spec) .gslide__title{font-size:6.4cqw;max-width:100%;margin-bottom:2.6cqw}
.gallery__arrow{position:absolute;top:.8rem;width:2.4rem;height:2.4rem;border:1px solid var(--rose);background:var(--ox);color:var(--bone);display:grid;place-items:center;cursor:pointer;transition:background .25s,color .25s;padding:0}
.gallery__arrow svg{width:1.1rem;height:1.1rem;stroke:currentColor}
.gallery__arrow:hover{background:var(--rose);color:var(--ox)}
.gallery__arrow--prev{right:3.5rem}.gallery__arrow--next{right:.8rem}
.gallery__thumbs{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:.5rem;margin-top:.6rem}
.gthumb{aspect-ratio:1/1;padding:0;border:1px solid transparent;background:var(--bone);color:var(--ox);cursor:pointer;overflow:hidden;display:grid;place-items:center;font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:clamp(.9rem,1.4vw,1.15rem);line-height:1;opacity:.6;transition:opacity .25s,border-color .25s}
.gthumb img{width:100%;height:100%;object-fit:cover;display:block}
.gthumb--dark{background:#331820;color:var(--rose)}
.gthumb span{padding:.3rem;text-align:left;align-self:end;justify-self:start}
.gthumb.is-active,.gthumb:hover{opacity:1;border-color:var(--rose)}
.offer__grid > div:first-child .lede{margin-top:0}
@media (max-width:980px){.gallery{max-width:none}}

/* ---- trimmed page: "more" links + compact evidence list ---- */
.more{display:inline-block;font-family:var(--sans);font-weight:700;font-size:.95rem;color:var(--ox);text-decoration:none;border-bottom:1px solid var(--copper);padding-bottom:2px;margin-top:.2rem}
.more::after{content:" \2192";color:var(--copper)}
.more:hover{color:var(--copper)}
.on-ox .more{color:var(--bone)}
.on-ox .more:hover{color:var(--rose)}
.evidence .more{margin-left:1.2rem}
.science__list{list-style:none;margin:0 0 1.6rem;padding:0;border-bottom:1px solid var(--ox-12)}
.science__list li{display:grid;grid-template-columns:8.5rem 1fr auto;gap:1.5rem;align-items:baseline;padding:1.1rem 0;border-top:1px solid var(--ox-12);font-size:1.0625rem;line-height:1.45;color:var(--ox)}
.science__list b{font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100,"opsz" 144;font-size:1.35rem;color:var(--copper)}
.science__list .cite{white-space:nowrap}
.science__foot{margin:0 0 1.6rem}
.science__head{margin-bottom:1.6rem}
@media (max-width:700px){
  .science__list li{grid-template-columns:1fr;gap:.35rem}
  .science__list .cite{justify-self:start}
  .evidence .more{display:block;margin-left:0;margin-top:.8rem}
}
/* ---- long read page ---- */
.longread{padding:clamp(3rem,7vw,5.5rem) 0}
.longread .wrap{max-width:720px}
.longread__intro{margin-bottom:clamp(2.5rem,6vw,4rem)}
.longread article{padding:clamp(2rem,5vw,3.2rem) 0;border-top:1px solid var(--ox-12)}
.longread article p{max-width:64ch;font-size:1.0625rem;line-height:1.6}
.longread .h2{margin-bottom:1.2rem}
.longread .evidence{max-width:64ch}
.longread .faq__item>div{height:auto}
.longread__back{margin-top:2.5rem}
.longread article h3{font-family:var(--sans);font-weight:700;font-size:1.125rem;margin:1.8rem 0 .5rem;color:var(--ox)}
.longread .evidence{margin-bottom:.4rem}

/* ---- interactive decline chart ---- */
.decline{padding:var(--pad) 0;background:var(--bone)}
.decline__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(2rem,5vw,4.5rem);align-items:center}
.decline__chart{margin:0;border:1px solid var(--ox-12);border-radius:var(--r);padding:clamp(1.2rem,2.4vw,2rem);background:#F9F4F1}
.decline__plot{display:grid;grid-template-columns:3rem 1fr;gap:.6rem;height:clamp(220px,28vw,300px)}
.decline__grid-lines{position:relative;display:flex;flex-direction:column;justify-content:space-between;font-family:var(--sans);font-size:.8rem;color:var(--ox-70);font-variant-numeric:tabular-nums;text-align:right;padding-right:.4rem}
.decline__grid-lines span{line-height:1;transform:translateY(50%)}
.decline__bars{position:relative;list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,1fr);gap:clamp(.4rem,1.2vw,.9rem);align-items:end;border-bottom:1px solid var(--ox-40);background:repeating-linear-gradient(to top,transparent 0,transparent calc(25% - 1px),var(--ox-12) calc(25% - 1px),var(--ox-12) 25%)}
.decline__bars li{height:100%;display:flex;align-items:flex-end}
.decline__bar{position:relative;width:100%;height:calc(var(--v) * 2.5% + 2px);min-height:2px;border:0;padding:0;background:var(--rose);border-radius:var(--r) var(--r) 0 0;cursor:pointer;transition:height .9s cubic-bezier(.2,.7,.2,1),background .25s;font:inherit}
.decline__chart:not(.is-in) .decline__bar{height:2px}
.decline__bar.is-active{background:var(--ox)}
.decline__bar:hover{background:var(--copper)}
.decline__bar:focus-visible{outline:2px solid var(--copper);outline-offset:3px}
.decline__val{position:absolute;left:50%;top:-1.6rem;transform:translateX(-50%);font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-size:1rem;color:var(--ox);opacity:0;transition:opacity .25s;white-space:nowrap}
.decline__bar.is-active .decline__val{opacity:1}
.decline__age{position:absolute;left:50%;bottom:-1.7rem;transform:translateX(-50%);font-family:var(--sans);font-size:.95rem;font-weight:600;color:var(--ox-70);font-variant-numeric:tabular-nums}
.decline__bar.is-active .decline__age{color:var(--ox);font-weight:700}
.decline__axis{margin:2.2rem 0 0 3.6rem;font-family:var(--sans);font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ox-70)}
.decline__caption{margin:1.2rem 0 0;padding:1.1rem 1.2rem;background:var(--bone);border-top:1px solid var(--copper);min-height:6.2rem}
.decline__caption strong{display:block;font-family:var(--serif);font-weight:600;font-variation-settings:"WONK" 1,"SOFT" 100;font-size:clamp(1.2rem,1.7vw,1.45rem);line-height:1.2;color:var(--ox);margin-bottom:.35rem;font-variant-numeric:lining-nums}
.decline__caption span{display:block;font-size:1rem;line-height:1.45;color:var(--ox)}
.decline__foot{margin:1rem 0 0;font-size:.8rem;line-height:1.4;color:var(--ox-70)}
.decline__copy .evidence .cite{margin-right:1.2rem}
.decline__copy .evidence .more{margin-left:0}
@media (max-width:900px){
  .decline__grid{grid-template-columns:1fr}
  .decline__copy{order:-1}
  .decline__plot{height:220px}
  .decline__caption{min-height:0}
  .decline__copy .evidence .cite{display:inline-block;margin:0 1rem .6rem 0}
}